Small Actions That Have a Big Impact.

Creating your culture one moment at a time.

Avion believes we have cracked the code to create your ideal culture by focusing on specific behaviors that our research shows drives feelings of value and belonging. We help organizations develop more effective, inclusive leaders by coaching leaders on how perceptions of culture are created and reinforced through what we call “Defining Moments.” Defining Moments are the memorable moments that matter in an employee’s journey.  Whether having a positive or negative impact, these moments are memorable because they are personally impactful and emotional.

Defining Moments are small actions that have a huge impact.

The idea that small actions can have a huge impact is supported by long-standing research on the impact that micro behaviors can have on what one believes about an organization’s culture. Consistent with Avion’s philosophy on the impact of leader behaviors – and how behaviors can be changed – the model describes specific actions that everyone in the organization can take to be a part of creating a culture that welcomes and values all. Most importantly, the model also provides actions for senior leaders and allies, or those in a position of power, to take in order to play a big role in being part of the solution.


The Defining Moments process and model can help organizations:

Define and build their culture


Strengthen an existing culture


Diagnose existing cultures' strengths and need for change


Transform into a new, forward-looking culture


Introduce behaviors that drive inclusion into an existing culture


What Clients Are Saying

“I have had the pleasure of working with the Avion Consulting team for 15 years. Their leadership guidance, coaching and development programs for executives and senior leadership teams have always been extremely relevant and easily customized to the business’s and individual’s needs. Additionally, Avion’s expertise and manner with which they approach an engagement is a true partnership, not just a consulting assignment. I cannot recommend Avion Consulting highly enough.”

– Jane Doe, Chief People Officer 

Contact us to learn how to bring Leadership Development to your team or organization.