A Coaching Skills Workshop Built for Managers
Most managers want to coach their people. They just don't know how. The Five Coaching Conversations gives your leaders a research-based framework for developing people, driving performance, and having the conversations that actually matter.
A toolkit for core behaviors that drive performance
Five Coaching Conversations to Transform Your Leadership Culture
Impactful leadership requires the ability to flex into different types of coaching conversations based on the person and the task at hand. Each of the Five Coaching Conversations represents a distinct communication mode and skillset. Together they form a complete, research-validated toolkit for creating impact through others while also developing their professional capabilities at every stage of their career.
Sharing information, setting clear expectations, and delivering feedback with purpose, building alignment and accountability before and after action begins.
Cooperative problem solving that draws out insight and builds shared ownership of solutions.
Motivating others to take meaningful action, inspiring confidence and commitment to move forward.
Delegating and building accountability, expanding capacity while developing trust and autonomy.
Helping others attain their goals and reach new levels of performance and personal growth.

A valuable contribution to the field of coaching. Guided by original research into what highly effective coaches actually do, the authors challenge prevailing wisdom and provide a practical model for upping your game as a coach.
Research-Based Leadership Development Proven in the Real World
Written by Avion's founders, The Five Coaching Conversations began as a bestselling leadership book and has since become our most popular workshop program. Distilling decades of leadership research, behavioral science, and real-world experience into a clear, practical framework, FCC has helped countless leaders unlock the potential in their people, one conversation at a time.
Trusted by top organizations across industries, FCC equips managers to show up with clarity, confidence, and impact: setting expectations, delegating complex tasks, delivering feedback, managing resistance, and helping others accomplish more than they themselves believed possible.
Why Organizations Choose FCC Over Other Manager Training Programs
Other strong programs help leaders read a situation and adapt their style. FCC does that too, and then builds the actual skills to act on it.
| Other Programs | Five Coaching Conversations | |
|---|---|---|
| What every strong program includes | ||
| Helps leaders read the situation and understand what kind of support a person needs | ✓ | ✓ |
| Adapts leadership approach to the individual and the task at hand | ✓ | ✓ |
| Grounded in decades of leadership research and validated in practice | ✓ | ✓ |
| Where FCC goes further | ||
| Customized with your real scenarios, case studies, and language, built to feel like yours and not off-the-shelf | ✓ | |
| Flexible delivery: in-person, virtual, or hybrid, structured to fit your schedule and culture | ✓ | |
| Leaders practice the actual conversations, not just learn to diagnose. Skills become instinct. | ✓ | |
| Every participant leaves with a personal action plan they own, grounded in real commitment to change | ✓ | |
A Customized Leadership Coaching Workshop Designed Around Your Organization
FCC is a proven, research-based program at its core, and completely tailored experience in practice. We work closely with each client to shape every element of the workshop around your organization, your people, and your goals, so it feels less like an outside training program and more like something built specifically for your leaders.
Any Format, Any Setting
We deliver FCC in person, virtually, or as a hybrid experience. Run time and session structure are adjusted to fit your schedule, your workforce, and the way your organization actually learns. We work with a focused group of clients each quarter, so when we partner with you, you get our full attention from design through delivery.
Built Around Your World
From the case studies and role-play scenarios to the language we use in the room, every element of FCC reflects your industry, your culture, and the real situations your leaders face. The investment is structured to work for organizations of all sizes, and most clients are surprised by how accessible it is.
Our Research Applied to Your Reality
The Five Coaching Conversations framework is grounded in quantitative and qualitative research into what successful coaching leaders actually do. We bring those insights to life through the lens of what is happening right now in your organization, making the learning immediately relevant and actionable.

Leadership Development for First-Time Managers, Seasoned Leaders, and Executives
FCC meets leaders where they are and moves them forward, from first-time managers to the most senior leaders in your organization.
What Executives and People Leaders Say About FCC
The Avion team has developed a winning game plan on how to get the most from players on any team. They have created a structure that is both intuitive and backed by data, a roadmap on how to get people to perform at a higher level and achieve more than they thought possible of themselves. A must-read for anyone who wants to be the best coach possible.
The coaching model is logical and practical, giving you the tools to assess the most productive approach to coaching a person and the steps to provide the best coaching possible. Our leaders use this model. As a result, their coaching has improved, increasing the performance of their people.
This book intelligently challenges the current, dominant coaching paradigm and offers a balanced, research-validated approach for context-sensitive coaching. The Five Coaching Conversations will be recognized as a seminal contribution to the field of coaching and organizational performance.
Let's Talk!
Tell us about your organization and goals. One of our consultants will be in touch within one business day to explore whether FCC is the right fit for your leaders.
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