How to be a Trillion Dollar Coach

Bill Campbell was a legendary coach on so many levels beginning as a college football coach, and then coaching corporate giants including Apple, Intuit, Google, and Facebook, to name a few. Although he left us in 2016, his impact is deeply seeded within the corporations who were fortunate enough to learn from him. In fact, Google never looked for a replacement for him, instead incorporating Campbell’s coaching wisdom into the framework of their organization. Furthermore, three executives at Google who were mentored by Campbell have written a book about him and the influence he had on Silicon Valley called “Trillion Dollar Coach.”

This #Economist article illustrates just how profound Campbell’s impact was and gives insight into his philosophies that the best managers need to be coaches. Here are some tips that you as a leader and coach can incorporate into your leadership style:

  1. Follow Campbell’s motto: “your title makes you a manager, your people make you a leader” and focus on ensuring that your teams co-operate properly.
  2. Lead and coach by example. Give your undivided attention when coaching, and insist that managers be honest, humble, and willing to learn.
  3. Involve employees in setting their own work goals to increase their engagement.
  4. Give employees regular feedback (daily if possible) to help them be more effective at their job and, as a result, increase the likelihood that they will stay and grow with the company.
  5. Allow employees to find their own way by making their own mistakes and learning from them.
  6. Most importantly, these philosophies need to be embraced from the top down so that each level can effectively coach their teams and follow the example set by their superiors.

Campbell’s philosophies about coaching are deeply engrained in how we at #AvionConsulting coach our #LeadershipDevelopment clients to be leaders and coaches as well. Whether you already knew about Campbell or are just learning about him, how have you instinctively embodied his philosophies as a leader and coach? Do you have additional insight to add that might help others improve? We look forward to your feedback and invite you to join our newsletter for further discussion at

August 13, 2019